Once you have the customers in the store, they eventually buy more. But how useful is the app really when shopping? Do you shop differently, more – better?
I usually never participate in customer surveys, but what do you not do for the next kick and the grey contours of a gift? If you have any inquiries relating to where and how you can use https://linktr.ee/Shopkick_Points_Generator, you can call us at our own web-page. Like PayPal and other bonus systems, Shopkick also tries to arouse the customer’s appetite for collecting. But the choice of product is too modest. With only three goods, all drugstore articles that can be scanned at Karstadt, the anticipation ebbs quickly.
And now? There are also kicks for scanning certain products. So I scour the shelves for shampoo bottles and razor blades and scan barcodes. Meanwhile, I am being viewed with confidence by the other customers. After each scan, Shopkick asks me questions. “Did you get a Pantene product today?” No. “Did they intend to buy hair care products today?” No.
Hamburg’s shopping street, where small boutiques and large branches line up. Like the one of Karstadt. Finally out of the subway, I open Shopkick and switch to the integrated map function. It is only a few hundred meters to the branch. Like a wishing rod, I hold my smartphone in front of me and make my way through the crowd. And in fact: As soon as I have walked through the glass entrance doors, a blue circle pops up on the display. “Hello, Kalle” is in its center, followed by “50 Kicks” and the grey sketch of a gift I’m supposed to receive when I keep sat together. I’m excited, although I don’t really know why.
The app communicates cheerfully with the user and asks questions about the shopping behavior and gives tips on the special offers of the currently visited store.
I pass and start one last attempt. Saturn, one of the largest electrical stores in the world. Six floors full of laptops, DVDs, vacuum cleaners, microwaves and more. 35 kicks brings the entry — but of the thousands of items, only one can be scanned. At the latest now it is clear: The concept of”Shopkick” just works up into the door.
Shopkick is a new app for smartphones that links online shopping and standard retail. What exactly does the user gain from it? He could earn discount points by simply passing through the entrance section of a participating store with”sharp app”. There are points at Mediamarkt, Karstadt, Douglas or Saturn. When you have earned enough points from a company, you can exchange them for rewards. You don’t need to buy anything.
In the US, that the APP is already used countless times and is supposed to bring great profits to the company enterprise. Once people are in the store, they buy, according to the researchers’ presumption.
The density of participating stores is currently considerable; the concept of making money by visiting a store without buying anything is innovative. But all of the scans, customer surveys and advertisements afterwards do not assist with real shopping – and of course the many information you reveal about yourself. Who purchases that the oral-B Professional Care 1000 electric toothbrush just because you get a couple of tears for it?
What happens to the data is not entirely clear.
It is certainly possible to create personality profiles and analyze the behavior of the app users in such a way that they can be controlled.
Maybe it’s better in other stores. Shopkick has started in Germany with a total of 1300 partner stores. A quick look at the app tells me, the address of a participating Douglas boutique right next door, where”0 other shopkickers were at Hamburg”. Unknown terrain – whether there are additional kicks for this? I proudly announce to an employee that she has the first shopkicker of her branch in front of her. But she has never heard of the app, let alone special kicks or scans for me. “That’s great that Douglas is there,” she says,”but maybe the program is not ready yet?” The menu only includes an advertisement for “That’s me”, the new fragrance by Helene Fischer.
I discovered and scanned them following a very lengthy search anyway. At the basement of Saturn. I gathered a total of 195 kicks daily. That’s the equivalent of 84 cents. I do not understand what superior is supporting the grey gift. For example.B, Douglas offers shopping tips from the cosmetics world — and if you’ve ever been there, you can try out the new fragrance right away.